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FALL 2022
FAMILY OF FISH
Tinned fish is undoubtedly a packaging icon. With long traditions of stunning canned fish in Spain, France, and Portugal, the fish tin has maintained its elegance for over a century. Now, Family of Fish pays homage to the rich history of European tin design while adding a contemporary flair.
What I Learned
It always looks good when you have something really big next to something really small. From a distance, a 9pt body copy just becomes texture. I understand the need for teamwork and collaboration on large projects. Words don’t write themselves and it was a challenge to fill 1000 sq inches of space. The power of negative space helped to fix that. Large photo collages also filled space consistently and graphicly. Lastly, print things out. I would print my progress every week to check font size and keep my large newspaper esc document functional.
It always looks good when you have something really big next to something really small. From a distance, a 9pt body copy just becomes texture. I understand the need for teamwork and collaboration on large projects. Words don’t write themselves and it was a challenge to fill 1000 sq inches of space. The power of negative space helped to fix that. Large photo collages also filled space consistently and graphicly. Lastly, print things out. I would print my progress every week to check font size and keep my large newspaper esc document functional.
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